Branding development for China Trips
My Role
Branding development.
Curated posters for brand awareness marketing campaign.
Developed digital set.
Designed all branding collateral.
Results
Collaborated with CHEEE design studio, come up with a set of branding assets including brand logo, stationery design, digital banner, web landing page, etc. Creating a clear perspective for branding position, which present customized China
tours correctly.
Who is China Trips
China Trips is a travel agency that provides a customize China journey for people, which means the destination is China and China only. They offer multiple journey styles for customers from basic to premium, and all kinds of sized groups as well as customize themes of the journey that suit for the foodies, family, adventures, etc. Their goal is to create a positive grassroots travel experience with full customization.
Developing a Brand With China Trips
Developing brand identity for CHINA TRIPS (customize China tours) collaborate with
CHEEE studio.
Creating branding guidelines for China Trips, practicing lots of time on color patterns, finally decided to use two gradients as the main color system, inspired by the multicultural, geographic area of China. As CHINA TRIPS is a travel agency that only provides customized China tours, the brand pattern is inspired by the complex Chinese landscapes and the logo identity comes from the most iconic animal of China -the panda.
The logo demonstrates China Trip’s vision effectively, the use of layouts & color displays a brand filled with a positive and energetic vibe.
