Chinese social media campaigns for David Jones
My Role
Developed and designed for social media post, creating motion design based on the brief accordingly.
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Including: Christmas campaigns, boxing day campaigns, ‘find your feel good’ wellness products campaigns and Horoscopes theme campaigns’ design.
Results
This is the digital design job cooperate with China Social Solution for DAVID JONES. After creating a series of artwork for social media, David Jones’ WeChat has become a weekly fashion magazine with brand and product listings catering to the Chinese audience.
​Who is DAVID JONES
David Jones is Australia’s leading premium retailer. The iconic department store first opened its doors in 1838 with the mission to sell ‘the best and most exclusive goods. David Jones currently has 45 stores as well as an online store, including its first international store in Wellington New Zealand, and two boutique format stores at Barangaroo Sydney, and James Street Brisbane.
Achievement
A single month readership of David Jones’ WeChat account has double than last quarter combined. Through the advertising campaigns on Wechat, the account has successfully driven a great number of clicks to David Jones’ online store.
